Forever passionate and curious about creating memorable experiences which connect brands to people.
Services provided…
![](https://tanyamalden.com/wp-content/uploads/2017/08/skills_strategy-1.jpg)
Brand Strategy
Defining your brand by clarifying its purpose, goals and tone of voice. This includes identifying its attributes, personality, functionality and positioning within the market,
![](https://tanyamalden.com/wp-content/uploads/2017/08/skills_logos-1.jpg)
Logo Design and Identity
Exploring an array of ideas via research and collaboration with you to create a mark which identifies with the whole brand idea.
![](https://tanyamalden.com/wp-content/uploads/2017/08/skills_messaging.jpg)
Brand Messaging
Collaborating with you to identify the verbal identity of your brand, by translating its promise and positioning.
![](https://tanyamalden.com/wp-content/uploads/2017/08/skills_guidelines.jpg)
Brand Guidelines
Covering specifications for your logo, typography, colour palette, supporting graphics and image styling, plus any other components to consolidate your brand’s integrity.
![](https://tanyamalden.com/wp-content/uploads/2017/08/skills_collateral-1.jpg)
Brand Collateral and Marketing
Using your brand’s core values and personality to design a variety of printed materials, advertising, social media and digital experiences.
![](https://tanyamalden.com/wp-content/uploads/2017/08/skills_experiential.jpg)
Experiential Design
Translating your brand to both interior and exterior environments with signage, event displays and wayfinding.
![](https://tanyamalden.com/wp-content/uploads/2017/08/skills_Art_Direction2.jpg)
Art Direction
Overseeing the visual styling and directing others who create artwork, photography and commercials for a project, with the aim of keeping your brand coherent.
![](https://tanyamalden.com/wp-content/uploads/2017/08/Mena-tel_for-skill.jpg)
Photo Retouching and Compositing
Editing high-resolution photography and adapting images to create campaigns which visually stand out and enhance your brand.
![](https://tanyamalden.com/wp-content/uploads/2017/08/skills_illustration.jpg)
Digital Illustration
Creating illustrations digitally using both photography and drawings to give your brand a unique look.